Rooted in decades of cross-sector knowledge, our founders drive the strategic growth and operational excellence of Samaad.
Co-Founder
Soubhi brings extensive expertise across the food and chemical industries, with a proven track record of founding and building successful companies in both sectors. His entrepreneurial experience and sector knowledge provide strong strategic and operational insight.
Co-Founder
Firas is an experienced fertiliser trader with deep expertise in sourcing, sales, and supply-chain execution. He established and led the Brazilian regional operation for one of the world’s leading fertiliser producers, overseeing the full commercial process from supplier sourcing and contract negotiation through logistics, delivery, and customer fulfilment.